‘Fashion for Life’ is the longest running and most successful fashion fair in Second Life ™ and marks the annual start of the official ‘Relay for Life’ events that take place inworld each year.
All donations are given directly to the ‘Relay for Life’ general fund which benefits the ‘American Cancer Society’ and its thousands of beneficiaries who rely on the charity for support and advice.
Fashion for Life is a hundred percent not for profit, and all organisation, building work and coordination are driven by the work of its volunteers which helps to maximise donated money.
So what’s New for 2012?
This year, Fashion for Life spans an incredible TEN lag free sims with over 200 stores selling the latest fashions, accessories, hair and unique designer items made especially for this event. There will also be gacha areas, a hunt, a raffle and a SALE- all with the end goal of raising funds for the American Cancer Society via SL.
The sims will be laid out in a cross formation and will represent the theme “Its Time…” with builds representing stages in time: past, present, future and timeless. All building and landscaping have been created by some of SL’s top designers and builders to produce a beautiful environment for your charity shopping sprees!
Alongside the fabulous fashion, there will be a sim dedicated to providing a minimum of 12 hours entertainment and activities every day, so you can socialise, have fun and meet new people too.
Our sims have been kindly sponsored by ‘Dream Seeker Estate Corporation‘ which has drastically reduced admin expenses, helping to free up even more money for Relay for Life.
Harper Beresford, Fashion for Life Lead executive says:
„Fashion for Life is not just about fashion and it’s not just about fund raising-it’s about supporting the members of our community in SL who have been touched by cancer.“
Fashion for Life is the fashion arm of the Relay for Life movement in Second Life supporting the American Cancer Society. In previous years you may have known our event and efforts as the RFL Clothing Fair. Last year (2011) we rebranded. Here is some information:
- Fashion for Life is directly supported by the American Cancer Society. We are an independent entity, answering to directly to the American Cancer Society and SL RFL Board via their liaisons, Stingray9798 Raymaker and MamaP Beerbaum. That means all our rules and regulations are reviewed directly by the ACS and approved by them. No monies collected during Fashion for Life will be going to a specific team in SL RFL; they will all be going directly to ACS via the Relay for Life general fund.
- Second, under direct support of the ACS, we will be using sims rented by the ACS directly from Linden Lab. This puts us at a distinct advantage as monies received during our fund-raising efforts will go directly to ACS and be put into funds to offset their expenses in Second Life and then to their general funds. Therefore, no outside party will be benefiting through lease of their sims and potentially profiting from our fund-raising. (Please note, sims this year were paid for by a generous donation from Dream Seeker Estates Corporation as of February 19, 2012.)
- Third, we invite any creators who create content that specifically enhances avatar appearance, regardless of theme or genre. That means we can have skin makers, hair creators, shoe designers, tattoo artists, eye producers, and the list goes on and on. All “fashion” in SL is covered under this umbrella.
- Fourth, we run a fair amount of organizational and data handling procedures through web-based platforms. This allows designers and customers easier access to information when they want and need it.
Our Mission in 2012
Simply put, our mission is to maximize donations to the American Cancer Society via the SL Relay for Life while creating a great sales environment for in-world avatar content (including lowered lag). Our goal is provide complete transparency in financial and operational actions to all residents. And to have fun doing this!
Efforts and funds committed to FFL go to support American Cancer Society’s Relay For Life. We are entirely volunteer driven and 100% of the funds raised are presented as a charitable donation to ACS from the residents of Second Life. If you would like to make an additional donation, please contact Harper Beresford or Syngen Sohmers.
The sims & SLUrls:
Dream Seeker Estates Corporation
including Dream Seeker Estates, Rockhopper Estates, and Costa Rica Sims
Lapointe and Bastchild
Styles of Edo
Steals and Deals
Store Sponsors by Sim:
Fashion For Life 2012 – It’s Time !
DreamSeekers Its Time
Sponsored by [LeeZu!]/Emo-tions/PurpleMoon/-Azul-
Built by Cierra Anatine
Lapointe & Bastchild at FASHION FOR LIFE , DreamSeeker Aika
Sponsored by Lapointe and Bastchile
Built by Cory Edo
Baby Monkey Shoes
+ ex + ezura Xue
Thalia’s Fashion Collection
Designs by Sebastian
AngelWing at FASHION FOR LIFE, DreamSeeker Czas
Sponsored by AngelWing
Built by Roscko Cobalt
G SLOANE COUTURE
~ Mystic Sky ~
Leri Miles Designs
Kastle Rock Couture
Voluptia – House Of Glamour
Teen Turf Imports
kittycats & callie cline
Tres Beau at FASHION FOR LIFE, DreamSeeker Epoque
Sponsored by Tres Beau
Built by Rathmeous Dagger with Alecto Vella
* Amaranthus *
Earth & Sky Designs
MPP – My Pretty Pixels
MyDear Skin Store
Bliensen + MaiTai
House of RFyre
FallnAngel Creations at FASHION FOR LIFE , DreamSeeker Momentum
Sponsored by FallnAngel Creations
Built by Frederick Lancaster
Alyssa Bijoux Jewelry
Pretty Lady Fashion
VANITY FLAIR by Lera
G&N Quality Design
Gothic Passionate Dreams
Fantavatar & Moonstruck
Indyra Originals at FASHION FOR LIFE, DreamSeeker Tijd
Sponsored by Indyra Designs
Built by Nigel Riel
e! Eclectic Apparel and Accessories
Adam n Eve
Bree Flanagan Couture
*** Just You Jewels ***
Style by Kira
Sonatta Morales at FASHION FOR LIFE, DreamSeeker Volta
Sponsored by Sonatta Morales
Built by Troy Vogel
Styles of Edo
Mohna Lisa Couture
My Precious Fashion House
Bliss Couture at FASHION FOR LIFE, DreamSeeker Vrijeme
Sponsored by Bliss Couture
Built by DB Bailey
Naughty N Nice
[ Nectar! ]
House of Rage
Ala Folie at Fashion for Life, DreamSeeker Zeit
Sponsored by Ala Folie
Built by Grace Loudon
Mavma (previously Naive)
/ erratic /
VAUGHAN’S :: house of curiosities